Audi Facing Potential PR Crisis Over Super Bowl Campaign

Our sibling blog AgencySpy points out a potential PR crisis for Audi in regards to their Super Bowl advertising and social media campaign: Green Police.

In the Audi campaign, the Green Police are “officers” that appear in a series of mock PSAs to teach people how to make better choices to protect the environment. However, the Green Police also refers to a group that was affiliated with Nazi persecution and execution of millions of Jews during World War II.

One can imagine that the connection is the last thing Audi, a German company, would want to have made in regards to its new campaign.

However,