Attention Launches Social Valet (Kind Of)

Attention, the social media marketing agency, has launched Social Valet, a tool that “acts as the digital self you want to be,” allowing C-suite execs to check-in at cool locations, publish a Tumblr on the latest topics, and generate a Klout score by getting down with the cool crowd.

Smell something fishy?

April Fools! Oh they got me. (They kind of did. There were tweets teasing an announcement today.) Reminder: “For social media to work, it must be authentic.”

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