Athletes are Top Choice for Corporate Events

It’s fitting after such a crazy night of baseball (so we hear) that we get these results from ON24. The company, which specializes in webcasting and virtual events, polled thousands of business pros across the U.S. (they purchased a list of 100,000 names and polled them between September 22 and 23) and 71 percent of respondents said they’re using athletes at corporate events. Nearly 20 percent said they’re using athletes more than ever before.

Why the love affair with sports figures? Nearly two-thirds of respondents said athletes speak like “real people” rather than in corporate talk.