Are Zappos and Pinterest a Perfect Pair?

Shoe-seller/philosophy think tank/International House of Pancakes Zappos pioneered the concept of targeted ads, and they were one of the first companies whose ads would literally follow the user to other sites. Some found the practice to be slightly creepy, but it’s been incredibly successful for the guys in Vegas. They’re famous for their excellent customer service–so how might they customize the user experience even more?