Are Your Facebook Fans More Likely To Buy Stuff From You?
A new study from Chadwick Martin Bailey and iModerate — presented by eMarketer — shows that all those Facebook fans brands are accumulating are more likely to buy stuff from or recommend the brand. Or does it?
51% of respondents said they are more likely to buy something for “many” or “a few” brands that they’ve become fans of on Facebook. However, 49% also said “no” or “I don’t know,” when asked if they are more likely to buy from a brand since becoming a fan.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in