Are You Guilty of 'Phubbing'? Ad Agency Creates New Word to Sell Dictionaries

Here are some words recently added to the dictionary: jeggings, guyliner, bromance, chillax, crunk and bling.

Thanks to our ever-changing vernacular and the speed at which new “non-words” are spread via social media and other outlets, dictionary-makers have a lot to keep up with these days.

To highlight this point, ad agency McCann Melbourne, with the help of some great word-oriented minds, recently created its own timely word: Phubbing. Phubbing is defined as the act of snubbing the people in one’s presence in favor of one’s smartphone.

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