This month’s cover of Glamour magazine features not only Rihanna (in a much more flattering pose than Michelle Bachmann), but also a Social SnapTag.
The new technology (Social Media Today wrote about them back in November) allows those with the Glamour Friends & Fans app or a simple camera phone to scan the tag or send it to a short code. (You can click here for more info about how the technology works. We don’t speak robot too well.) Once there, readers can “like” or “follow” a brand, get info about sweepstakes and discounts, and share the info with friends.
The fact that consumers don’t need to have a smartphone to access these SnapTags opens up a world that is closed off by QR codes. And, by going to an existing Facebook or Twitter page, it may also cut down the work of creating a special landing page for a QR code.
Has anyone explored this world of Social SnapTags yet? We’d be interested in the feedback.