Are Corporate Vlogs the Future of PR?
Mahalo.com founder and serial entrepreneur Jason Calacanis seems to think so, and he presents some interesting numbers to back up his claims.
Calacanis’ corporate vlog, Mahalo Daily, recently passed one million views for March. Certainly, the American Idol-like search for a new host couldn’t have hurt. Since the show’s inception, they’ve had over 4 million viewers. Says Calacanis:
If you were to pay for four million 15 second spots on the web the cost would be $25 for each 1,000 views–or $100,000.
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