Apple's PR Team Gets More Aggressive with the Message
For a long time, it seemed like Steve Jobs and the team at Apple saw traditional PR approaches and tools like press releases as ancient relics. They were over it.
Things are different now, though. The Wall Street Journal tells us that, in the light of recent stock dips and disappointing sales numbers, Apple has decided to “subtly [increase] some of its PR—at least for now.”
What does that mean? Well, the team issued an honest-to-God press release to mark the all-but-meaningless evolution of its operating system from iOS 6 to iOS 6.1–and
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