Apple’s PR Strategy Has Sprung a Leak

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By Patrick Coffee Comment

apple-logoAnyone notice a recent shift in Apple’s PR strategy?

The departure of longtime VP of worldwide corporate communications Katie Cotton seems to have marked the end of a certain phase in the company’s development, and way back in February 2013 the company announced plans to increase its PR spend and get more aggressive with message management efforts.

That news, along with Tim Cook’s decision to straight-up apologize for Apple Maps, clarified the difference between the new CEO and Steve Jobs (who would never admit to much of anything and held a notoriously tight grip on all communications).

Leaks are nothing new for Apple, but over the past week we’ve seen several:

  • Every blog everywhere reported that former White House press secretary Jay Carney might serve as top PR dude for either Uber or Apple; now the reports lean toward the latter
  • Apple strongly denied that the new iPhone model will include “backdoor” access options designed for the convenience of “government agencies” like the NSA
  • Reports that the company would supposedly release two larger iPhone models at different times in order to “avoid competition” hit Business Insider this morning
  • Swatch issued an official denial of a VentureBeat post claiming that it would be one of the partners collaborating with Apple on its coming smartwatch

Of course rumors and unconfirmed reports will always swirl around the world’s (still) hottest tech brand–especially when it’s about to introduce new versions of its key products. But where is that famous discipline? And which sources, trusted enough to make their way into major blogs, are leaking all this info?