Apple hasn’t demonstrated a terribly affable sense of humor when it comes to spoofs on its products or advertising, but that didn’t stop video game website IGN from taking an April Fools’ Day jab at the tech company’s iconic product marketing.
Riding the coattails of (rather sketchy) rumors that an Apple video game console may be in the works, IGN created this tongue-in-cheek spot for the fictional “iPlay”. The video actually starts with a voice-over from Apple’s own industrial designer, Jonathan Ive (granted, some of the words have been dubbed over, but once you hear that familiar voice, you’re clued in). Risky, but rewarding.
As many commenters have pointed out, the spot is actually quite believable…that is, until viewers learn that the only playable game on the iPlay is Angry Birds. From that point forward, the commercial dissolves into comically exaggerated camera angles and self-effacing monologues.
Given the expediency with which Apple’s legal team tends to get such spoofs taken down, we recommend taking a peak while you still can. Happy April Fools’ Day!