Apple PR's Response To The iPhone 4 Leak

Well, they haven’t really responded yet, but we thought that headline would catch your attention.

For those who haven’t been following, a version of the next iPhone was left in a Silicon Valley bar recently, and the device ended up in the hands of tech blog Gizmodo. Nick Denton, chief executive of Gawker Media, which owns Gizmodo, told The New York Times that he paid $5,000 for the phone.

Apple has not responded, except for a note Gizmodo said they received from Bruce Sewell, Apple’s senior vice president and general counsel, which asked that the phone be returned.

With a company that keeps

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in