Apple Finally Gets Social, Hires Musa Tariq of Nike/Burberry

Is Apple anti-social? Given the brand’s infamous non-presence on Twitter on Facebook, the answer for many would have been “yes.”

Today that answer has to change: Apple has hired the former social media chief for both Nike and Burberry.

Appropriately, Musa Tariq confirmed on Twitter yesterday that he is now Apple’s digital marketing director.

So what can we expect? What would you like to see from Tariq?

9To5Mac, which first broke the news, has rounded up a few of his most notable campaigns.

Below,