Apple Damage Control Strategy: Blame Josh

Its appleAfter all the news and the pseudo-news and the record-breaking brand tweets, Apple finally responded to “bendgate” yesterday.

In many ways, the company’s actions show how far its strategy has moved away from the “take no prisoners” approach that an inside source described to us earlier this month. In that interview, the contact told us that the Apple of the past would never comment directly on anything. Yet he also noted that Tim Cook wants to “put a friendlier face on Apple”, and the company’s most recent moves seem to confirm that fact.

First,

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