App Gets Far Too Much Press Coverage for Saying 'Yo'

Yo, we’ve never been able to resist a passing bandwagon, so we’ll mention the app that everyone’s covering today.

What does it do? It allows users to set up accounts and send a single-word message to fellow users: “Yo.”

It’s like an independent version of Facebook’s super-creepy Poke–and it has led to some serious queries among the journalistic community this afternoon…

That’s a lot of mentions, even though quite a few of them debate whether the “success” of Yo is definitive proof that we’ve entered another digital bubble.