APCO and HuffPo Reorder Fortune's 'Most Admired' List
APCO Worldwide and the Huffington Post announced today a co-developed model to determine social media effectiveness called Social EQ. Surveys and analysis show that six factors–Dialogue, Customer Service, Quality of Content, Platform Diversity, Engagement & Interaction, Optimization–are most important for success.
And if you’re in the camp that believes online reputation is reputation, or moving in that direction, you’ll find APCO’s reshuffling of Fortune magazine’s classic Most Admired list an interesting test of Social EQ.
The Social EQ ranking swaps Google and Apple for the #1 and #2 spots.
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