AOL To New Reporters: ‘We’re Not Gawker, So Be Friendly and Authoritative’

By Joe Ciarallo Comment


AOL is in the midst of a massive re-branding and re-organization that will position the company as a media company as opposed to internet service provider. They are one of the few companies hiring new reporters and editors.

Want to get a heads up on how to pitch this growing editorial staff? Silicon Alley Insider’s Nicholas Carlson got his hands on an email to new reporters, which outlines how the company would like them to pitch and report stories. Of the site’s writing style, an editor says, “We’re not Gawker, so be friendly and authoritative.”

Reporters are also expected to “Include 140 characters for a Tweet or Facebook update” when filing stories.