Until recently, the word “Isis” didn’t mean much to many people. At least not here in the US. Then we started to hear about the terror they inflicted as they took control of area after area across Iraq and Syria. Then, of course, there was the horrifying news of James Foley’s beheading. Now, the word “ISIS” elicits nothing but fear, disgust and anger.
So it’s unfortunate if you’re a brand with the name Isis.
One band named ISIS that broke up in 2010 found that out the
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