Over the past few months we’ve published a couple of posts indicating that publishing giant Condé Nast is adopting a new approach to PR and communications. Today we bring you more evidence of that fact via our sister site FishbowlNY: after parting ways with publicist Maurie Perl and shaking up its internal communications team, Condé Nast just named longtime Vogue editor Anna Wintour as its new “artistic director”–a role created just for her. Company CEO Charles Townsend explains:
The establishment of an artistic director is a reflection of our commitment to preserve and champion all that exists ‘Only at Condé Nast.’ In today’s business environment, it is critical to promote and foster our established creative authority. This is the ideal time to leverage Anna’s extraordinary vision and leadership to amplify and elevate the profile of Condé Nast U.S. both domestically and abroad. Anna is an icon in the worlds of fashion, business and the arts, she has the foresight and wisdom to influence the major trends of our society and is respected globally as an accomplished businesswoman.
So she’s going to use her famous name and face to promote the brand and its products via the power of association? Sounds a lot like a celebrity spokesperson to us. Apologies to Beyoncé, Justin Timberlake, Will.I.Am., Alicia Keys, etc.: this whole “big-name creative director” trend may be much simpler than we thought.