And The Best Super Bowl Ad (for the PR Win) Goes to...
Oh, what a feeling (when you're honest with your audience).
…Toyota!
Oh sure, there were plenty of others that ranked better among advertisers and viewers for the Super Bowl 50 festivities. However, none of them had more to do with public relations than what this car manufacturer did with its Prius commercial.
When the Prius first entered the market, it was set to be a groundbreaking car. In fact, the word “Prius” is Latin for to go. Yet, “go” is not what this car translated to the public.
After a good amount of sales and hubbub in Japan, Prius arrived stateside in 2001 as the first mass-produced hybrid vehicle to the general public.
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