Cynthia Droog, digital PR specialist for Amway Global, spoke exclusively with the Word of Mouth Marketing Association (WOMMA) recently about the company’s social media strategy and execution.
One of the topics that also came up was the company’s social media policy. When asked about the key items that the company has learned, Droog said:
We really had to focus on helping people – employees and distributors – understand two things: the need for transparency and the right way to manage negative comments. Because our distributors do receive income from the sale of our products, they have to disclose their relationship with us. It’s that simple, but it isn’t something that comes natural, because they are independent business owners, building a business based on their own relationships, reputations, and customer service and selling capabilities.
Droog also comments on the right and wrong ways to handle negative comments.
Last week, Mediabistro and PRNewser dedicated an hour-long podcast to the topic of social media policy. Featuring Michael Brito, VP of social media at Edelman Digital, the webcast is now archived for your view pleasure. Click here to watch.