Amway Social Media Policy Focus: Transparency and Negativity

Cynthia Droog, digital PR specialist for Amway Global, spoke exclusively with the Word of Mouth Marketing Association (WOMMA) recently about the company’s social media strategy and execution.

One of the topics that also came up was the company’s social media policy. When asked about the key items that the company has learned, Droog said:

We really had to focus on helping people – employees and distributors – understand two things: the need for transparency and the right way to manage negative comments.

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