American Greetings Asks 'Who Are You Thankful For?'

Sure you do — it won an honorable mention at the PR Week awards last week after scoring more than 23 million views on YouTube.

Now Mullen, the agency which handles both advertising and PR for American Greetings, launched a new campaign for the client that might be even more emotionally affecting.

“The ThankList” begins with a bit of research:

• 95 percent of Americans think our culture “has a civility problem”
• 87 percent are “willing to do something about it”

That “something” thankfully doesn’t involve any bar fights.