American Association of Advertising Agencies Rebrands, Looks to PR?

The American Association of Advertising Agencies is doing a little PR and branding work on itself. The association’s president and chief executive Nancy Hill, “announced the group would now go by the name 4A’s, since the “American” was too limited (advertisers do business internationally), as was “Advertising Agencies” (firms now offer public relations services as well),” reported The New York Times‘ Stephanie Clifford today. Naturally, we wanted to get the take of The Council of PR Firms, a national association of more than 100 firms which is in some ways the PR equivalent of the 4A’s.