American Apparel Calling All 'Instagram Hoes' in Latest #PRFail
Some bumps on the road to "rebranding."
The prodigies of publicity at American Apparel are at it again.
A leaked email revealed that a model agent acting on behalf of the brand, which has used “real people” mannequins with severe grooming issues and even held a “Hurricane Sandy” sale, would be looking for models. Sort of.
Its important to note that the PR Fails of the recent past came under the leadership of misogynistic neanderthal, founder, and former CEO Dov Charney, who was unceremoniously fired for being less-than-useless.
Since then, the brand is trying to be more professional.
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