American Airlines' Bankruptcy Impacts Its Reputation in a Couple Different Ways

News yesterday that American Airlines’ parent company AMR filed for Chapter 11 bankruptcy prompted lots of questions about frequent flier miles (answered in an email sent to customers; we got one), purchased tickets, and timing. There are also questions about AA’s branding and reputation to consider.

American’s history is filled with firsts: The first to fly a plane that could make a business of carrying passengers; the first to introduce flight attendant training; the first to introduce the Sabre ticketing system that now makes up the guts of Travelocity.

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