'Walking Dead' Goes for Oversaturation Strategy
Say what you will about AMC’s zombie drama “The Walking Dead” (slow plotting, community theater-level acting, not enough gore, yada yada), but the show’s marketing team certainly knows its way around a creative promo. The Season 3 PR blitz started two weeks ago with this (inevitable?) video of oblivious New Yorkers alternately shocked and amused by the coming zombie-ocalypse:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in