Amazon’s Kindle has jumped more than 200 spots on the Women at NBCU monthly brand index, which measures the brands most important to women. The October data puts the Kindle at number 170, a huge leap from its previous spot at number 386. The move coincides with the brand’s October campaign, “Buy Once, Read Everywhere,” which introduces new Kindle features. Click the video above for the campaign ad.
Also notable, was Verizon’s move to number three, attributed to its campaign for the iPad, which became available at Verizon stores last month. AT&T also moved up a spot to number seven because of iPad availability. Taking the top two spots are Walmart and Target, respectively.
Finally, cause marketing made an impact with Hershey’s (which also experienced a Halloween jolt), Toys’ R’ Us, and Walgreens all moving up in a month where they had donations and other charitable programs.