Amazon Kindle Jumps 216 Spots on NBCU Index

Amazon’s Kindle has jumped more than 200 spots on the Women at NBCU monthly brand index, which measures the brands most important to women. The October data puts the Kindle at number 170, a huge leap from its previous spot at number 386. The move coincides with the brand’s October campaign, “Buy Once, Read Everywhere,” which introduces new Kindle features. Click the video above for the campaign ad.

Also notable, was Verizon’s move to number three, attributed to its campaign for the iPad, which became available at Verizon stores last month.