Just in time for Black Friday, Cyber Monday, and all that related insanity, Amazon has joined Facebook in giving marketers yet another reason to obsess over data with new brand pages and analytical tools.
Some details on this latest effort to flood every waking minute of our lives with targeted retail promotions, courtesy of TechCrunch:
The retail giant’s latest rollout allows companies to set up their own Amazon pages with tailored URLs and track their products’ sales performance numbers through a new Amazon Analytics service. It also includes an Amazon Posts feature designed to sync branded Facebook and Twitter messages.
The features are all free…for now. But we see a future revenue stream in the works.
Pardon us, but we’re a little overwhelmed by the latest chapter in The Data Explosion. Will Amazon’s new toys be welcome tools in the marketer’s arsenal? Will they help “demystify the impact of social marketing”, or has the company pages trend officially jumped the shark?