Amazon Creates a Press Release in 14 Tweets
In a cool variation on the press release delivered via Twitter, Amazon‘s PR team announced the product rollout campaign for its new Kindle reader in a series of 14 tweets*, each focused on a different element of the new product and bearing the hashtag #firehdx. Here they are:
High performance—3x faster processor, 4x faster GPU, 2x the memory. #firehdx
— Kindle Team (@AmazonKindle) September 25, 2013
8.9” HDX display: 339 ppi, 4 million pixels, 100% sRGB color accuracy, dynamic image contrast.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in