Amazon Case Marks an Employee Takeover of the Communications Machine

Guest post by international PR consultant Irina Efremova.

This is a guest post by international PR consultant Irina Efremova.

“In performing their job duties, employees are expected to use their judgment to act, at all times and in all ways, in the best interests of Amazon.com.” – Amazon’s Code of Business Conduct and Ethics

Blunt statement, right? This is about PR pros potentially (and involuntarily) surrendering the driver’s seat of the corporate external communications vehicle to employees for good and losing control of the setup that has been working for many large corporations for years.

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