Altimeter Partner Warns of 'Reputation Inertia'
Altimeter Group partner and technology columnist Michael Gartenberg closed out mediabistro.com’s Think Mobile conference this week with a discussion titled, “Social Ubiquity: The Disruption When Mobile and Social Networks Intersect.”
Gartenberg explained–for better or worse–mass adoption of smart phones has created a “social ubiquity,” causing the need for brands to not only monitor social networks, but have a strategy to respond in real time:
If you have a brand and you’re not monitoring what’s being said about your brand in real-time, you’re making a mistake.
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