Air Canada Sends Canucks Home for the Holidays

As AdFreak notes, this stunt looks a lot more believable than most thanks to “amateurish” camera work and the impossibility of getting everyone in a crowded bar to agree on anything. Ad agency JWT gets credit for staging the event, and as usual there’s no real mention of public relations in the resulting coverage, but this feels like a PR creation — or at the very least an inspiring idea.