Agency Trend: Specialized Network vs. Consolidated Mega Agency?


By Joe Ciarallo Comment

PRWeek SF Bureau Chief Aarti Shah recently asked on Facebook, “Are we trending away from PR agency consolidation to instead using a network of ‘best in class’ agencies?”

Perhaps Shah was referencing the recent “network” approach utilized by major brands like Wal-Mart and Samsung, at the same time as well publicized troubles at Enfatico, the massive single agency built to handle all marketing, PR and advertising for Dell. Brand marketers – we’re curious to hear your take.