Kids these days. All they do is take selfies and share ridiculous, self-made videos on Snapchat. How will they ever amount to anything?
Why, by sharing ridiculous self-made videos on Snapchat, of course!
DDB Oslo is inviting students from around the globe to share their creative genius (and penchant for brevity) with the agency’s “Snapchat Pitch” campaign. “Great ideas can be explained in a sentence,” says the contest’s website, which urges aspiring creatives to squeeze an epic idea into a ten-second masterpiece.
DDB Oslo’s creative department will then watch every single ten-second pitch (weed out the inevitable porn, pranks and pet videos), and select a grand prize winner, who will be flown to Oslo for an interview.
No need for an impressive portfolio and a multi-year struggle to become the next Peggy Olson! All you need is a rockin’ idea, a smartphone, and ten awesomeness-packed seconds (if that sounded like a gross pickup line, it wasn’t our intention).
But, seriously… this contest is basically a series of virtual interviews with no suit or resume required; in fact, entrants don’t even have to talk — as the agency points out, they could draw, scream or sing! Will DDB know much about its candidate’s background, education, or long-term career goals? Perhaps not, but it will know that he or she is able to use emerging technologies and social media in a compelling and creative fashion — perhaps it’s the ultimate interview for the Twitter generation.