Agencies: Get More Entrenched With Your Clients, See Greater Retention

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By Joe Ciarallo Comment

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“When budgets are tight and clients are scrutinizing every cost, nothing erodes a relationship faster than business ignorance,” said Julie Batliner, managing principal and chief client relations officer at Carmichael Lynch Spong.

Read on for “Ten Ways Firms to Become More Entrenched in the Client Business,” a post today from the Council of PR Firms, “The Firm Voice.”

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