After Hype, Disappointment With Apple Announcement

Yesterday at 1 p.m. tons of people were pumped, seated in front of their computers with a nice beverage, prepared to be wowed by the latest Apple announcement. Instead, there’s been a collective “meh” heard around the world.

According to CNET, while the new iPhone 4S has some great stuff under the hood, the rumors of a super phone had inflated people’s expectations for an iPhone 5. Now the question is, “Who will buy the souped up iPhone 4S?”

We’ll take a stab in the dark and say that those who would buy any shiny new gadget will likely pay for the upgrade.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in