Advice for Accurate PR Measurement: Check on Your Provider
Katie Delahaye Paine, CEO of KDPaine & Partners, offers up 10 tips today for avoiding PR measurement mistakes. One theme of her recommendations is “check on your provider,” with a warning about missed clips, inaccurate circulation numbers, and other errors. Overall, she talks about checking every month or so to make sure the things you were measuring and researching are still the things you’re measuring and researching.
On the topic of measurement, the Barcelona Principles were given the thumbs up over the summer, serving as a step in the direction of a standard for PR measurement.
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