'ADD or DELETE' Campaign Says Ad Dollars Can Be Better Spent Elsewhere

Media and marketing firm Haberman has launched ADD or DELETE, a campaign that asks people to call out ads that they think contribute something good to society with a positive message and those that are a waste of money. Of course, to many publicists most ad dollars spent are a waste.

The launch of the campaign, just a couple of weeks before the Super Bowl, highlights the amount of money spent on ads during the game – $100,000 per second.

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