'Adbusters' Branded Occupy Wall Street?

According to a New York Times article, the #OccupyWallStreet hashtag came into being on July 13, when Kalle Lasn, editor of Adbusters, and his colleagues created it. There was also this story on the Canada-based magazine’s site on that day. Soon after, the poster at left was designed.

The name of the story is “The Branding of Occupy Wall Street,” and since the movement got started, Adbusters has continued to talk up OWS, which falls in line with the magazine’s anti-consumerist focus.

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