Ad Week Social Media Panel: 'This Isn't Willy Wonka and the Chocolate Factory'
With the first day of Advertising Week drawing to a close, lots of people gathered for one of the final panel discussions of Monday afternoon: “The New Customer Engagement Model.”
On the panel: Stephanie Agresta, EVP of strategy and social media at Porter Novelli; Bonin Bough, director of digital and social media at PepsiCo; founder of Marc Ecko Clothing, Marc Ecko; and Garth Holsinger, business and global sales director of Klout.com, a site that measures and ranks online influencers.
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