Ad Industry Won't Recover in 2H 2009; PR A "Pocket Of Strength"
Advertising Age released results today from what they call a “temperature check” in terms of the marketing forecast for the second half of 2009. Some areas are hard hit – TV advertising for example. However, the results did show online and PR as two “pockets of strength.” A number of PR execs were quoted in the story.
MaryLee Sachs, director of the worldwide marketing communications practice at WPP’s Hill & Knowlton, said that CMO’s “will continue to look for new avenues and means with which to connect with their core consumers most cost-effectively.
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