Active Duty Marines "Reverse-Embed" With the Media
What PR professional wouldn’t want to take a year off from their job and embed themselves in a newsroom? Financial implications aside, we can imagine most would jump at the opportunity.
Yahoo’s John Cook reports a fascinating story on how military public affairs offices are doing just that: “reverse-embedding” with the media.
Reports Cook:
According to military records obtained by The Upshot under the Freedom of Information Act, in recent years CNN, the Chicago Tribune, and a smattering of other smaller news outlets have all hosted active-duty military personnel as part of a Pentagon program designed to offer service members experience in the corporate world.
Lt.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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