Absolut to Distribute 4 Million Absolutely Unique Bottles of Vodka
Since today happens to be the Friday before Labor Day weekend, you’re probably already dreaming of sunshine, barbecues, and cocktails sipped on decks. In that spirit (pun intended), we thought we’d share this bit of boozed-up marketing news.
According to AdAge, Absolut is gearing up to distribute 4 million individually numbered, completely unique bottles across 80 markets including the the U.S., China, France, the U.K., and Germany. The individualized designs use 38 different colors and 51 pattern types, and making them required a complete re-engineering of the company’s production plant in Sweden.
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