Abercrombie & Fitch CEO Allegedly Doesn't Want Fat or Uncool Customers
We always knew we didn’t belong in Abercrombie; being accosted by overpowering cologne while dodging deer antlers and shelling out a year’s worth of allowance on a sweatshirt never particularly appealed to us. But then again, we weren’t blonde, lead cheerleader, and built like, well, we usually say “an Abercrombie model”, so we were pretty sure A&F didn’t want our business anyway.
Turns out, we may have been right.
When speaking with Business Insider last week, Robin Lewis, co-author of The New Rules of Retail, claimed that A&F CEO Mike Jeffries “doesn’t want larger people shopping in his store, he wants thin and beautiful people.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in