Abercrombie & Fitch Apologizes for CEO's 'Cool Kid' Comments
Abercrombie & Fitch has been embroiled in controversy since Business Insider re-published disturbing comments CEO Mike Jeffries made in a 2007 Salon article, including doozies like, “A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely,” and “In every school there are the cool and popular kids, and then there are the not-so-cool kids…we go after the cool kids.”
In a society deeply engaged in anti-bullying discussions and efforts to make standards of beauty and “coolness” more inclusive, these comments ignited a widespread and fiery backlash, including a grassroots re-branding campaign and a Change.org
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