ABC News: Come To Us To Understand What's Going On

ABC News has launched a branding campaign, “See the Whole Picture,” that takes a very direct message to its potential audience: we’ll give you the news in a clear and digestible way. According to the network, this is the first branding campaign in more than 10 years, when it launched “More Americans Get Their News from ABC News than Any Other Source,” which they say is still true in light of the partnership with Yahoo announced