In case you missed it, actor Aaron Paul of “Breaking Bad” won the 2014 Emmy Award for Outstanding Supporting Actor in a Drama Series last night, and as award winners (and dutiful husbands) often do, he thanked his wife, Lauren Parsekian. But rather than simply expressing gratitude for her love and support, he took a moment to promote the charitable organization to which she dedicates her time, proving once again that the power of a celebrity endorsement is paramount.
Paul said: “My wife — my god, thank you for marrying me, thank you for dedicating your life to spread kindness around the world. We all appreciate it. If you guys don’t know what she does, look up Kind Campaign. Do yourself and your children a favor - Kind Campaign. ”
Shortly thereafter, the website for the anti-bullying organization crashed, thanks to the onslaught of visitors. Even now, many hours later, attempting to visit kindcampaign.com yields only a server error message.
But before you say, “well, what good does that do if people can’t actually learn about or support the cause?” you should note that the story has been picked up by countless news sources, many of which are luring plenty of traffic of their own by offering information about the charity under headlines like: “Kind Campaign: 5 Things To Know About Aaron Paul’s Wife’s Charity“.
It’s like “Field of Dreams” meets the Magic Bullet Theory of media: If you promote it, a bunch of do-gooder fans will crash it.
Yeah, something like that.