A Strong Brand Will Stop a Hoax Before It Starts
Besides the ongoing struggle to justify its age-old mascot, McDonald’s battled a story over the past few days that got passed around on Twitter (#SeriouslyMcDonalds). A photo showed a sign that said the fast-food chain was charging African-American customers an additional $1.50 “as an insurance measure due in part to a recent string of robberies.”
McDonald’s addressed the story, with Rick Wion, McDonald’s director of social media telling Mashable that the company has “been tweeting and striving to clarify that this is a hoax.”
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